Blogging Best Practices Explained

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One tag should relate to a variety of themes and keywords which you've posted about and no more than three tags should be assigned by you .  Be sure that are varied and not persistent of one another because this can hurt your SEO efforts. Link Internally and Externally If appropriate, such as links and external links throughout your article is a great exercise. Together with helping readers find exactly what theyre looking for and reviving a number of your articles that is old , internal linking allows you to highlight your own website's validity.  It is possible to connect to your web pages or into some other blog posts.   Shorten Your Blog URL Site URLs are among the first things that search engines crawl to tell what your page is about.  Because of this, its important to keep your URL readable and to avoid a mess of numbers and figures that provide the reader or into search engines with no context.

 

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Below is it shows where to place keywords and the best way to structure them.  Keep in mind your URL doesn't have to be an immediate pick up of the webpage title.  Since they're easier for search engines and readers to understand using URLs is a blogging best practice. With all these practices in your mind, you'll be on the right path to creating a better blog strategy and creating articles for your readers. When it comes to ranking number one in Google search results, which do you think is more significant Technical SEOthings like obtaining meta tags, alt descriptions, and heading text directly or Writing really really really really handy content From my experience, its a mixture of both, but more notably B: Writing really really really really useful content.

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From what Ive learned, technical SEO gets you so far.  To reach the top and stay there, an article has to be useful to the reader.  The reason for this is since it aligns with Googles number one prioritythey need to rank the finest content. Here are six of the practices Ive utilized to assist my posts ranking on top of Googles search results, to aid you.  By the end of the post, youll have a playbook to perform the same.    The fantastic Word Length If you Google Perfect word length for a blog article youll come across this commonly used graph in the Serp IQ research: a lot of men and women use this chart to justify writing really really long articles. From my experience, a super-useful 200-word manual will outrank a manual of 2,000 words any day.  However, my personal rule of thumb would be to target 1,500 words.  And while I just said there is not any perfect span, I follow this principle since it forces me to think about all angles of the subject Im writing about.

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  Why Short, Concise Paragraphs Do Well People dont read things on the Internet anymore. They scan.  In fact, research finds that youre blessed if people read more than 20 percent of what youve written. So, if you want to keep people youve got to break down your writing . They seem like function.  They scare people off.  If you frighten off people, they leave your site.  And should they leave your site, thats a sign to Google your article isnt quite helpful.  And when its not useful, you start to fall in rankings.  Therefore, when you write, look for chances to divide your paragraphs into shorter chunks. Why Your Headings Want Hooks Look at these two subheadings and decide on the one which catches your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my interest longer, and Ill guess it will for you also.

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The headline gets the response.  How can you fry an egg Utilize cooking spray.   Theres no reason.  Interest is created by the second headline.  You dont know what is going to make an egg easier to fry if you don't keep reading. And if they remain on your page more, thats an indicator to Google which youve got good content.  Therefore, after youve written your article, go back and look for opportunities to create hooks.  Should you need help with your hooks and headlines, one resource I turn to time and time again is that this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever wondered why we like lists so much It turns out our brains have been wired for lists. A study conducted by Florida State University discovered that list-making eradicates the cognitive effects of unfulfilled goals. Participants in the study were far more likely to achieve aims if they generated lists compared to those who didn't.

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A Featured Snippet is simply an answer to a search result that Google picks out of an articleand most frequently its in the form of a listing.  From the example above, Google shows lots of steps about how to plan an occasion right within its results.  The reason Featured Snippets are so valuable is that in the event the article is the one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots posts, as theyve improved both our rankings and our visitors.  If you would like to get a Featured Snippet, theres still some speculation on how Google picks them, but generally when I write a blog post, I attempt to include lists or steps as frequently as possible.   The Types of Pictures That Work Best Take a look at these two pictures.  Which do you like better (Pictures from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not only that the image of stones isnt appealing, but its that have been really hardwired to enjoy pictures of people better.

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Because I started using images of people in my blog articles, Ive discovered they get shared a whole lot more, which is another factor Google believes in its positions.  Its a little change which makes a significant difference.    Why Your Articles Must be Evergreen Perhaps you have clicked on a post from a Google search result only to obtain the content outdated When I come across obsolete content, I click on the back button and try another result. Thats why should I want something to rank highly, I try to make whats called evergreen contentcontent that stays relevant during a lengthy period of time.  This implies I avoid writing about things that have time-based information or fads.  Some of Wild Apricots evergreen content was at the top of Googles search results for years. This has improved our website traffic over 400 percent. Ive put everything Ive learned into a very simple playbook that covers how to write and optimize articles for Googles search results that anybody can use, whatever the size of your organization. If youd like my entire playbook on nonprofit SEO, you can observe my free webinar The Way to Grow Your Organization by Getting Lots and a lot of Traffic to Your Website.